2.1 Experience & Content Structure - Full

Tier file - what this step includes at the Full tier (band XL, scoped bespoke).

Included

Everything in Core, with:

• 150+ node, highly relational architecture
• Multi-audience and multi-region structures, with the journeys per audience per market the scope demands

Not Included

Nothing structural - scoped bespoke.

Outputs

The content governance document (client-facing), plus the conceptual content model and journeys as working artefacts - landing in the Cornerstone's Information Architecture section, with any per-market or per-property appendices the scope demands.