1.2 Users - Core¶

Tier file - what this step includes at the Core tier (band M).

Included¶

Everything in Focused, plus:

The user survey (base set + one purpose module), recruited via client contacts or client-distributed invites. Bounded: one audience, a fixed open window, and analysis to a stated response ceiling. The client owns distribution - the survey's value depends on them sending it, so a thin response is a named outcome here rather than an argument three weeks in
Principal aims the instrument at the weakest assumption-canvas cells; mid executes and synthesises
Audience definitions with stated confidence per canvas

User interviews → Full, or a priced upsell to this tier. If the survey's "what got in the way" answers raise why-questions the data can't answer, that is the signal - and the upsell is always client-funded, agreed with the Decider before any session runs.
Multiple distinct audiences/regions → Full.