Validate - Productised Elements¶
The Model¶
- Validate's population half is computed, not tiered - priced from the Cornerstone's migration tiers (2.2: scriptable vs complex, per content type, with volumes) and content volumes. The method mix is fixed in the Cornerstone; growth or a method change is a priced variation.
- Script-first is the economics. Replatforms always migrate by script; script cost scales with sources × content types while volume runs nearly free - so a 5,000-item migration can cost less than a 200-item manual one. Manual population by us covers the residue below the scripting threshold (~30–40 items per type).
- Two passes, one price. Scripted content lands in beta as draft and re-runs at UAT close after the legacy content freeze - content drift on replatforms solved as standard, for the cost of a re-run.
- What is not in the price, stated plainly: content creation (copywriting, imagery, new-page content) is entirely the client's, in-house or through their partner; client population, where a project has it, happens in UAT. The Cornerstone's readiness gate names what is client-supplied and by when - lateness moves elapsed time, never price.
Indicative Prices¶
| Size | Shape | Price |
|---|---|---|
| S | Mostly manual (~15 items) | £2,000 |
| M | 2 scripted types + ~50 manual items | £4,500 |
| L | 3 scripted types + ~60 manual items | £5,000 |
| XL | 4–6 scripted types + ~200 manual items | from £10,500 |
All + VAT. The migration report and beta QA report ship with the beta - evidence, not extras.
Selling Notes¶
- The re-run is the differentiator nobody mentions: "keep publishing on your current site; launch content will be current" is a genuine anxiety-killer on replatforms.
- Script economics reward big migrations - the projects that look scariest by page count are often the cheapest per page.
- The readiness gate protects both sides: the client knows exactly what content is theirs to supply and when; we never carry schedule blame for content that has not arrived.
- "+ VAT" always stated.