1.4 Market & Search - Clarify Baseline

Tier file - what this step includes in the Clarify Baseline, the non-removable minimum on every S build.

Included

• Nothing - this step does not run at the Baseline
• The search baseline metrics captured in 1.3 are the only market-facing figures

Not Included (Upgrade Triggers)

• The three-competitor glance → Focused.
• The competitor review and search review as a research stream → Core.
• If rankings are commercially material to the client, a build without a Discovery is the wrong shape; raise it at the sales moment.

Outputs

• None