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Clarify - Price Card

The concise view; detail and evidence live in productisation.md and the effort model. All prices + VAT. Tier prices here are the Clarify component of a Discovery: a Discovery price is a Clarify tier plus an Architect tier, and the two can be switched (e.g. Focused Clarify + Core Architect). Composed prices are at the foot.

Clarify Baseline - £2,000 · the Non-Removable Minimum

The Clarify phase minimum for S builds. Not sold separately, never removed - a priced line on every S project (baseline.md); M and larger builds start at Focused.

  • Sponsor questionnaire - facts, constraints, sign-off owner, access
  • Stakeholder questionnaire (preset form, five-day window)
  • The purpose statement - why the website exists, confirmed with the Decider, your single sign-off owner
  • Baselines captured: performance, accessibility, engagement, search
  • Audience assumption canvases, with accepted risks named

Focused - £4,295 · 2–4 Weeks

Everything in the Baseline, plus:

  • Analytics review - who actually comes, what they try to do, where it breaks
  • Current-state audit: technical & platform and accessibility & performance in full, light UX pass, content inventory
  • Divergence analysis across stakeholder answers
  • The Keystone - the strategy deck: findings, the key insight, direction, and success metrics; 60-minute playback, one revision cycle, Decider sign-off

Not included: workshop, user research, any written market or search section - each is the upgrade into Core.

Core - £13,500 · 4–8 Weeks

Everything in Focused, plus:

  • The alignment workshop (two hours, facilitated) and 1-to-1 stakeholder interviews (three to six)
  • User survey to real users
  • Full multi-strand audit - UX, content, technical, accessibility & performance - including the migration risk register
  • Competitor review (three competitors) and search review (standing, protect list, share of visibility)
  • 90-minute playback, in person where practical; progress pulse

Full - from £25,000, typically £25k–£40k · 8+ Weeks

Everything in Core, plus - scoped per engagement:

  • Full stakeholder programme (9–15+, per-team workshops plus a convergence session)
  • User interviews; multiple audiences or regions
  • All five audit strands including brand; multiple properties
  • Full competitor set (up to five), full demand mapping feeding IA, the AI visibility check
  • Multi-session playback built for governance

Composed Discovery Prices

Matched pairs: Baseline floor £6,000 (£2,000 + £4,000, inside the build) · Focused Discovery £9,995 (£4,295 + £5,700) · Core £26,000 · Full from £45,000. Any Clarify tier composes with any Architect tier as a clean sum (the full menu is in Architect productisation); the higher tier names the engagement.