1.4 Market & Search - Full

Tier file - what this step includes at the Full tier (bands L/XL, scoped bespoke).

Included

Everything in Core, plus:

• The full competitor set (up to five), with deep competitive analysis framed as decisions for Architect (where to differentiate, what to match, what to ignore)
• Full demand mapping - keyword and content-demand analysis that directly feeds IA and content modelling in Architect (Core stops at headline demand gaps)
• The AI visibility check - is the client cited when AI tools answer their buyers' questions, and are competitors cited instead?
• Multiple markets, regions, or languages, each with its own search context

Not Included

• Nothing structural - scoped bespoke

Outputs

• Market & search findings per market - a named section of the Keystone (1.5)
• Direct inputs to Architect 2.1 (IA) where SEO-critical