1.2 Users - Focused

Tier file - what this step includes at the Focused tier (band S).

Included

• Assumption canvases for every audience group, seeded from the sponsor questionnaire returns and stakeholder claims
• The analytics review - behavioural evidence from existing data
• Gaps accepted as risk are the Decider's recorded call

Not Included (Upgrade Triggers)

• Primary research of any kind (surveys, interviews) → Core.
• If the client cannot articulate their audience and no usable data exists, Focused's canvases will say so - which is itself often the argument for upgrading.

Outputs

• Internal working artefacts only
• The audience assumptions inform the direction in the Keystone (1.5)