Skip to content

Social Publishing Playbook

Status: in progress. Operational guidance for publishing as MAJOR on LinkedIn and social. The touchstone is the brand anchor: §9 Tone of Voice governs how anything here sounds, and §10 Messaging Library supplies the phrases.

Topic Territories

What MAJOR posts about, and what it won't. (To be defined.)

Confidentiality Guardrails

What client and commercial detail is publishable. Client names and case-study material follow the permission statuses in proof/clients.md; nothing uncleared gets posted. (Detail to be defined.)

Company vs Person

When MAJOR speaks as MAJOR versus when a principal speaks in their own voice, and how the tone differs between the two. §9 governs both. (To be defined.)